Many different roles go into running an event. While event management can be done by a single person, you’ll often have multiple people working on the same event. This is where roles like event stylists enter the picture.
Every event needs styling and a dedicated event stylist can help you take your venue to the next level. When you get styling right, it results in happier clients and more successful events.
But, what exactly does this role involve, and how important is hiring an event stylist?
We’ll break this all down in the guide below.
What is Event Styling?
Event styling is all about making events look good.
It refers to the creative process of designing and arranging the aesthetic elements for an event. The process involves carefully choosing and arranging the decorations, furnishings, lighting, color schemes, floral arrangements, and other design elements to create a visually appealing atmosphere that complements the purpose of the event.
Event stylists, or event designers, work closely with clients to understand their vision, preferences, and the ambiance they want to achieve for their event. They use their creativity, artistic sense, and knowledge of design principles to transform spaces into settings that improve guest’s experiences.
From weddings and corporate functions to parties and other special occasions, event styling plays a crucial role in setting the tone and making a lasting impression on attendees.
What Does an Event Stylist Do?
An event stylist is responsible for making an event venue look attractive and stylish. They work with clients to understand what they want to achieve from the event, then use their creativity to design the overall look and feel of the event.
This involves selecting decorations, furniture, color schemes, lighting, and other design elements to create the right atmosphere.
Event Stylist vs. Event Planner
An event stylist and an event planner are two different roles in organizing events.
An event stylist, or event designer, is mainly focused on the visual and aesthetic aspects of an event. An event stylist’s job is all about creating the look and feel of the event space. Their goal is to make the event visually appealing and to set the right ambiance or mood.
On the other hand, an event planner is responsible for organizing and coordinating the logistics and operational aspects of an event. An event planner (which includes wedding planners), handles tasks like budgeting, scheduling, hiring vendors, managing contracts, and overseeing the overall execution of the event. Event planners ensure that everything runs smoothly and according to plan.
Often, these roles can overlap, and some professionals might offer event planning, styling services, and even venue management to provide complete management of the whole event.
Should You DIY Event Design or Use an Event Stylist?
Deciding between DIY event design and hiring an event stylist can be tricky.
Ultimately, it's a personal choice based on your preferences, resources, and what you want to achieve from the event. Here are a few considerations to make.
DIY Event Design
- Cost-effective: Doing it yourself can save money as you'll purchase and arrange decorations without paying for professional services.
- Personal touch: DIY allows for personal creativity and customization, reflecting your style and preferences.
- Time-consuming: It requires a significant amount of time for planning, purchasing, and setting up everything.
Hiring an Event Stylist
- Professional expertise: Event stylists bring creativity, experience, and a professional eye for design, ensuring a more polished event.
- Time-saving: It frees you from the hassle of planning and executing the design, allowing you to focus on other aspects of the event.
- Cost: Hiring a professional comes with a fee, which might be higher depending on the stylist's experience and the complexity of the design.
How to Start an Event Styling Career
Are you thinking of getting into event styling? Then here are some of the key steps you should follow.
Gain Relevant Skills and Knowledge
Try to build up your skills in design, color theory, décor, and aesthetics. Take courses, and workshops, or pursue a degree in event management, interior design, or a related field.
Gain Experience
Volunteer to assist at events, intern with established event stylists, or work in a related industry like floral design or set decoration to gain practical experience and insights.
Develop a Portfolio
Create a portfolio showcasing your work. Include photos or descriptions of events you've styled or design concepts you've developed. This will serve as a visual representation of your skills and style.
Network
Attend industry events, join professional associations, and network with event planners, vendors, and others in the field. Networking can lead to job opportunities and collaborations.
Start Small and Build Up
Initially, take on small projects or offer your services to friends, family, or local events to build your reputation and gain more experience.
Market Yourself
Create a professional brand and online presence. Develop a website or use social media platforms to showcase your portfolio and reach potential clients.
Offer Excellent Service
Provide exceptional service and attention to detail. Positive reviews and word-of-mouth referrals can significantly boost your career.
Stay Updated
Keep up with current trends, styles, and technologies in event styling. You must continue learning to stay competitive.
Be Patient and Persistent
Building a successful event-styling career takes time and dedication. Stay persistent, continuously improve your skills, and remain open to learning from every opportunity.
Conclusion
No matter what type of event you’re running or what your venue looks like, you’ll always want to include some design elements to enhance the event’s atmosphere. A good event stylist makes an enormous difference to how your events are executed, which can seriously enhance the overall experience of your clients.
Event styling skills are always beneficial and can help anyone involved in the event industry. However, if styling is not your strength, working closely with an event stylist is a good idea.
If you run an event venue, then you’ll also need to use the right event management software to enhance your processes. Watch a demo to see how Perfect Venue can transform your event management operations.
