From corporate events to weddings, event styling is integral to successful event production. If your styling is good, you’ll make your clients happy, increase word-of-mouth marketing, and effectively boost venue sales for your brand.
If you’re still not the pro you want to be, don’t worry. Here are 10 event design ideas guaranteed to elevate your event styling to an art form and keep your clients coming back for more.
10 Awesome Event Design Ideas for Event Success
Incorporate these event styling guidelines and wow your future venue clients.
Select an Event Theme
First things first: determine your event theme. There are many types of event themes to choose from and your client likely already has an idea of what they want to do. Take this inspiration and gather more from photo-sharing platforms like Pinterest and Instagram to create a mood board.
This will help you choose the right event design elements and stay on track with the event design.
If you’re hosting a more business-orientated event, like a corporate meetup, chances are there is no theme.
That’s okay. Spice things up and keep the event styling cohesive by choosing a relevant color palette. If you’re unsure what to choose, opt for the company’s brand colors. They’ll appreciate the extra promotional element.
Determine the Event Layout
To plan the perfect event, you need to know the event venue measurements. It’s one of the best things you can do when opening an event space.
Create a detailed and accurate blueprint of the event space and all attached rooms, including the bathrooms and kitchens. If there is outside space, add it to the blueprint.
From there, use the blueprint to create event layout options for your client. Consider the event itinerary, focal points, centerpieces, tables, etc., and the natural flow of the crowd. Two or three layout options per client are ideal.
Choose the Focal Points
Focal points add depth to event styling and are a great way to guide attendees through the event space.
Fortunately, you have a lot of fun focal point options to choose from, from massive floral arrangements to live bands to eclectic mobile bars.
The best part? You can choose more than one. Incorporate multiple focal points throughout the venue space to engage attendees wherever they go.
Reduce Suppliers
Managing a venue space means working with different suppliers for services like catering and signage. While this is unavoidable, you should narrow down how many suppliers you work with.
Not only will it be easier and more affordable, but it’s also good for event styling. If there are too many hands in the event styling pie, it becomes harder to keep the event styling cohesive.
So, choose a few reliable suppliers for your catering, signage, decor rentals, etc., and stick with them.
Add A Photo Booth
Event photo booths are exceedingly popular and for good reason. They produce great mementos. They’re fun. And, if you’re hosting a branded event, they’re an effective way to market your company through other people's socials.
As the event venue space, you can also use the photos to build your portfolio.
Make sure there is a themed photo booth for your event and professional photography services. Create a stunning backdrop. For business-type events, add relevant branded signage on the backdrop.
Lastly, you can use the photo booth to gather attendee information and ask users to tag your social media accounts when posting the event photos.
Play With Lighting
If you’ve ever been to special events, you know how lighting affects the event's mood. Lighting sets the ambiance, directs attendees' attention, and separates the event venue from the outside world.
When decorating the event space, consider how you’ll arrange the lighting. Use lights to direct attention toward staging and focal points, and to create the right event atmosphere. For example, a wedding looks best with warm-toned lighting that feels cozy and happy.
Also, utilize different types of lighting. Don’t hesitate to play around with overhead lights, low-light lamps, fairy lights, and candles.
Utilize Venue Height
Don’t limit your event styling to your eye level. Instead, create depth and elevate the venue by styling the vertical space.
For venues with high ceilings, make use of hanging decor like lights, drapes, and signage. Incorporate the height into the ground floor styling with tall centerpieces and displays.
Low ceilings are a little trickier. If you hang items from the ceiling, it can make the venue feel stuffy. Instead, opt for decor like drapes, stars, greenery, lights, etc., and drape them horizontally along the ceiling. It’ll create depth without making attendees feel claustrophobic.
Go All Out With the Entrance
The entrance is the first thing attendees see. It separates the real world from the event, sets the mood, and sets people’s expectations. You can, and should, go all out with the event entrance.
Don’t shy away from archers, big photo displays, and other arrangements. Even if you’re hosting a business-type event, you can still get creative with signage and banners.
Liven It Up With Plants
Bring life to the event space with plants. Whether you rent trees from an event rental company or opt for dozens of floral arrangements, plants are a necessary event component. Without greenery, events can feel cold and uninviting. So, even if it’s just table centerpieces, add plants to your event design.
Pay Attention to the Details
Big displays, floral arrangements, and seating are all very important elements of event styling. But what sets great event styling apart is a meticulous dedication to detail.
Pay attention to the details. Incorporate the event theme and styling into the plating, napkins, cutlery, greetings, etc. While small, it’s these detailed event styling choices that create an immersive and unforgettable experience.
Conclusion
Event styling plays a great role in event success but getting into the pro-styling mindset can be difficult without insider knowledge.
From mood boards to floral arrangements, these tips will help you elevate your event styling, boost event sales, and make your clients’ dream events a reality.
Boost sales events further with Perfect Venue. Perfect Venue event management software will help you organize your events calendar, increase revenue, and compete with big venue chains. Start your free trial today.
