Event venue marketing takes different forms, from email marketing to social media posts. However, no matter the marketing channel and its effectiveness, all leads go straight to your website where users read the event venue description.
The description is the single most important point on the lead-to-paying-client pipeline. Without a good hook and an engaging description of your event venues, nobody is going to hit the “Book” button.
So, to stick to the proverbial landing, you need to write an effective event venue description.
Learn how to do just that today! We’ll show you how to showcase your event space's best features and encourage people to host events with your event space.
What is an Event Venue Description?
An event venue description, sometimes also known as an event venue brief, is your event space dating profile. It lists all the amenities, benefits, and selling points of the event space and encourages the potential customer to book your venue space for their event.
Why Do You Need an Event Venue Description?
Marketing is an integral part of event management. It’s how event spaces go about attracting customer’s attention. However, this is only half of the event venue marketing experience.
Once you’ve drawn in potential customers, you need to convince them your event space, whether it be for business events or private events like weddings, is the perfect fit for them.
This is where the event venue description comes in.
It lists the event space’s services and selling points appealingly.
If the event venue is boring, clients aren’t going to feel like it’s the right venue for them. But if the event space evokes feelings of anticipation and engages the reader, they’re much more likely to book the space to host their event.
A great event description also helps your venue stand out from the crowd. While clients are reviewing potential venues, the places with effective descriptions – ones that get them excited – are going to be more attractive than other event spaces.
How To Write an Event Venue Description That Sells
Event venue descriptions are essential in turning interested parties into paying customers. Use these tips to revamp your venue copy and feel confident about all aspects of your venue marketing.
1. Observe Your Target Audience
Before you can effectively sell your event space via the event description, observe your target audience and their specific needs.
Use social media and website analytics, and CRM software to get basic information on your target demographic. Also, consider past events and what types of events you host most often.
Does your event space see more networking events and corporate meetings than it does personal events like birthdays and weddings?
Use the observations to create a character profile for your ideal customer. Once you know who you’re selling to, you can decide what language will work best to communicate with your target audience.
2. List All the Things Your Event Offers
Besides a fun, emotional draw, the venue description also needs to list all the venue features. Create a rough draft where you jot down everything your venue has to offer.
First, consider the event venue amenities and the venue size.
How many people does the space support? How many kitchens and bathrooms are available? What type of equipment is there? Is there audio-visual equipment? Is there a private dining room? Conference rooms? Meeting rooms? Art galleries?
List all items, even if you consider them miscellaneous.
Next, list the types of events the venue space supports. For example:
- Networking events
- Business meetings
- Weddings
- Birthday gatherings
- Other private events
Lastly, list all the services available at your venue. Do you offer event planners and catering services? What does the venue pricing include? You can also list all package deals for extras like event planners. Ensure the package deals are enticing and offer competitive pricing.
If there are other physical draws, like pools or a beautiful view, make them the selling point in this section.
3. Use Clear And Exciting Language
Once you’ve gathered all your event venue information, start writing your venue description. Mention the venue’s location in the intro and create an enthusiastic and engaging hook.
You can play around with the format, but it needs to make sense. You don’t want to jump from one topic to the next without any lead-up.
Also, use lists, headings, and quick summaries to present more technical aspects, like the amenities, services, and so forth. We’d also suggest segmenting the content with tables, especially if there is a lot of information about the event space.
Lastly, avoid filler. Keep the writing clear and match it to the tone you established with the character profiles.
4. Edit Ruthlessly
After creating your rough draft venue description, edit it ruthlessly. Remove all unnecessary sentences unless you’re using them for humor or to establish a connection with your reader.
Read the copy a few times and ensure the format works. You can also share it with other people in your team and see if the venue description is effective.
5. Get Professional Help
Your event venue description is super important. So, if you feel like your writing isn’t on par and you want a rewrite, or you just want professional editing, enlist the help of a copywriter.
A copywriter will help you re-arrange the content and the wording to present a cleaner, more cohesive message. Or they can write the copy for you based on the data you’ve gathered and the venue you want to advertise.
Conclusion
A dull venue description isn’t going to convince anyone to choose your event venue. You need evocative event venue descriptions to convince customers you’re the right venue and stand out from other potential venues.
To write your effective venue description, follow the above tips. Create a character profile for your target audience and craft an event venue description that charms and engages potential customers.
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