As a hotel, your goal is to keep your hotel full and entice potential guests to give your hotel a chance above all others. Hotel promotions are the perfect way to achieve this goal!
Hotel promotions, unlike hotel marketing efforts, is a promotion, usually short-term, that encourages direct bookings from potential guests. However, crafting a hotel promotion idea from scratch can be a tad overwhelming.
Fortunately, we’ve gathered the best promotion ideas for hotels here! Browse these hotel promotion ideas, tailor the hotel promotion ideas to your unique hotel experience, and attract your target audience.
11 Best Hotel Promotion Ideas To Boost Bookings
Without further ado, let’s take a look at the best hotel promotions to reel in potential guests and establish your place in the hospitality industry.
Host Events
Hosting events is a surefire way to draw in potential customers and keep your hotel event calendar fresh and fun.
Host live music, comedy shows, theatre productions, and other fun exhibits and promote the events on social media and email. You can also create geo-targeted Google ads and send them right to your target demographic.
If you don’t have the space or budget to host the events yourself, then keep track of similar events in the area and offer promotional stays for people coming for the event.
You can even partner with whichever production is in town and offer some incentive for them to encourage guests, talent, or staff to stay at your hotel.
Season Promotions
Seasonal promotions will always attract a large crowd, especially if you focus your energy on promotions for peak season. This is usually in summer unless your hotel and the local area are known for another seasonal phenomenon that doesn’t fall in summer.
Consider the seasonal benefits your hotel and the area have to offer, then create hotel room promotion packages that combine your hotel with the seasonal event.
Track Local Sporting Events
Sport is a big deal. It draws in large crowds who are eager to spend money and celebrate. By tracking local and international sporting events, you can create hotel room promotions that tap into these crowds.
Offer discounted accommodation for those coming to watch the sporting event, or provide food, drink, and event packages alongside their hotel stay. Create Google hotel ads, social media ads, and other targeted promotions that specifically mention the sporting event and your hotel.
To sweeten the deal, host a live watch party in your hotel with good food and drink.
Consider Local Attractions
Similar to sporting events, local attractions are a huge draw. If your hotel is situated in a city with famous theme parks, museums, or other landmarks, incorporate them into the hotel marketing plan and promote them on the hotel website. Partner with these sites for hotel guest discounts in return for marketing.
Partner with Local Businesses
Whether it be local restaurants, breweries, or wine tastings, partnering with local businesses is a great way to boost the local economy, offer guests more bang for their buck, and increase revenue.
Partner with local businesses and offer complimentary breakfast and other foods as well as discounted tickets to local attractions that are partnered with the hotel.
Offer Discounts on Social Media Channels
An effective way to drive direct bookings is with social media hotel promotion ideas. Post exclusive discounts on your social media platforms with limited-time offer discounts and encourage users to book their stay before the hotel promotion runs its course.
More people will book instantly and word will spread that your social media offers discounts, which will encourage more people to follow. Which, in turn, will grow your brand reach, creating a positive feedback loop.
Create Themed Promotions
Themed hotel promotions are a fun and effective way of attracting guests. Create themed event packages, like a Halloween package and a couples package. Include food and other fun excursions in the package and promote it on social media, Google, and your hotel website.
Offer a Loyalty Program
Loyalty programs ensure there are always people aware of your hotel and the events and promotions you’re offering. Offer a loyalty program and encourage hotel goers to sign up.
Utilize the loyalty program to send email marketing and hotel promotions as they happen. Offer discounts, airline miles, points systems, and other package deals for long-time clients.
Holiday Promotions
So many people are looking for a quick getaway during the holidays and it’s up to you to take advantage of this. Christmas, Easter, and the Fourth of July weekend – all these are great times to offer short hotel promotions for people looking to book a last-minute stay.
You can also take advantage of holiday hashtags and online searches to promote your hotel and the holiday package deals you offer.
Direct Booking Promotions
Utilize direct booking promotions and offer people who book with your hotel directly discounts. Discounts are great at attracting guests' attention and the direct booking time limit will incentivize quick purchases.
It’s also a very versatile approach. You can use direct booking promotions on other hotel promotion content, across all your hotel promotion platforms.
Long-Term Stay Discounts
The longer guests stay, the more you make. But this is difficult if your hotel only attracts short-term vacationers. Too many open rooms aren’t good for business.
Fortunately, you can use long-term stay promotions to get guests to stay for longer.
Offer vacationers discount options for longer stays. If people are booking only Saturday and Sunday, let them know staying from Thursday will only cost a few dollars more and work out cheaper per night. Create long-term stay packaged with other promotions attached.
Continue offering promotional options to extend their stay and keep your hotel full.
Conclusion
Attracting hotel guests and encouraging direct bookings isn’t as hard as it looks. To entice hotelgoers, all you need is an effective marketing strategy and good hotel promotion ideas.
From seasonal promotions to long-term stay discounts, utilize the above promotion ideas for hotels to keep your hotel busy in peak and off seasons.
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