If you’re looking for the best restaurant loyalty software options, you’ve come to the right place.
One of the best ways to generate more revenue is through your existing customers. Restaurant loyalty software can help you make the most of every customer that walks through your doors.
You can spend a lot of time and effort on customer acquisition. However, you also need to think about how you’ll generate long-term value from each customer. Focusing on repeat business from loyal customers is one of the easiest ways to make more sales.
In this guide, we’ll cover some of the best restaurant loyalty software options that restaurants can use to boost repeat business.
What is a Restaurant Loyalty Program?
Restaurant loyalty programs are systems that restaurants put in place to reward customers for repeat visits. The purpose of these loyalty programs is to keep customers coming back and to generate greater long-term value from each customer.
Restaurant loyalty programs can take a couple of different approaches to achieve this.
Let’s consider repeat diners. For example, customers with loyalty cards might get a big discount on their tenth meal. Customers who book out your restaurant venue more than once could be eligible for a special offer.
To run these programs, you’ll need to use the right technology systems designed for restaurant loyalty programs. This should work with whatever restaurant management software your business relies on.
Top 9 Restaurant Loyalty Software Options
If you’re going to implement customer loyalty programs for your restaurant, you’ll need to use the right restaurant loyalty software tools to do it. Here are some of the best loyalty program software options available.
1. Toast
Toast is a convenient restaurant management platform that includes a wide range of features. There’s a POS system, online ordering tools, marketing features, and more. Of course, the platform includes Toast loyalty tools.
Toast lets you set up loyalty programs where guests can earn points with your restaurant after swiping their credit card. The points-based rewards system lets you create customized loyalty offers, such as birthday rewards or sign-up bonuses.
If your restaurant is looking for a versatile POS system that includes rewards points and marketing software, then Toast is a great option.
Main Features
- Let guests earn points and customize promotions for them
- Online ordering
- Contactless ordering
- Point of sale
- Marketing and payroll tools
2. PosIQ
PosIQ is a big data solution for the restaurant industry. The restaurant loyalty software integrates with your POS to monitor your customers and their spending habits. Beyond the insights on offer, PosIQ includes an integrated rewards program that lets you offer loyalty cards to your customers.
You can also use PosIQ to reward your customers with certain offers based on their past purchasing activity. This helps you offer a more personalized loyalty rewards program, which is important for improving customer engagement.
If you’re looking for a solution that offers a rewards program and lets you track customer data, PosIQ might be the choice for you.
Main Features
- Guest tracking
- Deep POS integration
- Detailed reporting
- Customized loyalty programs
3. Preferred Patron
Preferred Patron is a popular loyalty platform for restaurants, thanks to advanced features and customization options. You can use the platform to communicate with your customers and control how your customers receive benefits.
You can set up automated communication workflows to send out to your loyalty program members when they hit certain milestones. There’s also a powerful CRM to help you understand your customers, segment them, and monitor their spending habits.
Preferred Patron is a great restaurant loyalty software tool for boosting customer lifetime value through marketing and engagement campaigns.
Main Features
- Robust rewards options
- Omni-channel marketing
- CRM
- Automated loyalty notifications
4. Movylo
Movylo is a user-friendly customer loyalty solution that helps restaurants create automated loyalty programs. You can set up rewards programs and assign points and rewards to customers based on every order they make.
The platform helps you calculate how many sales your business could be losing without loyalty members and provides an easy solution for improving the way you promote your restaurant online. Not only does Movylo help you retain customers, but it’s also a useful tool for customer acquisition.
Main Features
- Customer list-building tool
- Customer engagement tools
- Customized loyalty promotions
- CRM
5. Punchh
Punchh is a powerful loyalty and engagement platform that helps restaurants acquire and retain customers. The platform uses the power of AI to create smart campaigns, strategies, and offers that make the best possible impact on customers.
You can use Punchh to access detailed customer reporting, run omnichannel loyalty campaigns, and develop stronger relationships with your customer base. Over 40% of the top 100 restaurant brands in the United States use Punchh to power their rewards programs.
Main Features
- Over 200 native integrations
- Omnichannel loyalty program builder
- Personalized loyalty offers
- AI-powered for greater convenience
6. Loyalty Gator
Loyalty Gator is a simple restaurant loyalty software solution that lets your customers earn rewards each time they visit your restaurant. You can use Loyalty Gator to create rewards programs for both your customers and employees. There’s also a useful gift card feature available.
It’s easy to integrate Loyalty Gator into your restaurant’s existing systems, which makes starting new loyalty programs pretty effortless. You can choose to use cardless campaigns or cards when you incentivize customers. Each loyalty campaign you run is fully customizable to improve the customer experience.
Main Features
- Loyalty programs
- Gift card programs
- Employee loyalty
- Client referral programs
7. Paytronix
Paytronix offers loyalty programs and rewards points for restaurants and convenience stores. The platform lets you choose between a wide range of different loyalty program types, where customers have various options for signing up (such as via SMS through your POS, in-app, and more).
One of the great features of Paytronix is that you can use your customer’s tastes and spending habits to offer personalized offers and promotions. These offers will resonate more deeply with the customer, helping your loyalty programs achieve a greater impact.
Main Features
- Personalized loyalty promotions
- CRM
- Online ordering
- Guest payment solutions
8. Spoonity
Spoonity lets restaurants run digital loyalty programs to help bring back more customers. The highly adaptable platform tailors unique loyalty and gift programs to match your customers’ interests and business goals.
Beyond the loyalty software, Spoonity also offers some of the best insights into your business performance. You can use the software to measure your campaign's ROI and understand the best opportunities for acquiring and retaining customers.
The platform has proven to help increase customer spend by up to 40%, so it can help your restaurant generate more value from each customer.
Main Features
- Customized digital loyalty programs
- Gift cards
- Onine ordering platform
- Business intelligence and analytics
9. Beam Impact
Beam Impact is a unique tool for running a customer loyalty program. Instead of rewarding customers directly, the platform lets customers donate a percentage of their purchase to a non-profit of their choice.
Customers today expect brands to have a positive impact on the world, and using a rewards program like Beam Impact is a great way to achieve this. Your customers can choose to support a cause and monitor their progress towards that cause each time they spend in your restaurant.
Not only does this platform help you increase your repeat customers, but it also helps your restaurant create a positive social impact.
Main Features
- Choice of non-profit options
- Donation monitoring
- Customers can choose which non-profit to support
Do Restaurant Loyalty Programs Work?
Restaurant loyalty programs are an excellent way to generate repeat business. A great loyalty program can benefit your business. But, how much?
Engaged customers visit their favorite restaurant 56% more each month. When it comes to bringing in new customers, it can cost you five times more than customer retention marketing does.
Clearly, there is much value in building up a base of loyal customers. The right customer loyalty program will help you generate more revenue from each customer who joins the program. It can also help you develop stronger relationships with your customers and boost their perception of your brand.
Customer retention in restaurants can pay off. 78% of customers are more likely to continue spending with your restaurant if you have a loyalty program in place.
Making the most out of each customer who walks through your doors is important. Targeting customers with loyalty programs is an effective way to achieve this.
Conclusion
Running a great loyalty program can be extremely beneficial. It can help your restaurant generate more revenue by encouraging customers to continuously use your business.
To gain repeat business, restaurant loyalty software is something to seriously consider.
If you use your restaurant as a venue, it’s important to have great venue management software. This can help you to keep on top of your events by automating the proposal process, as well as employee scheduling and payroll operations.
Consider signing up for Perfect Venue’s free trial to see how you can benefit from efficient venue management software.
