Trace Brewing dramatically increased inquiries for private events and streamlined scheduling to avoid double bookings

Brooke Keane Kinkade
,
Sr. Communications & Beer Storyteller
"The number of inquiries we receive about private events and group bookings has increased dramatically. The calendar makes it so easy to see what is happening on a specific day so we can easily avoid double bookings."

Previous challenges

  • Used a generic CRM not specifically tailored to private events

Impact of Perfect Venue

  • Consolidates all information in one place
  • Empowers FOH staff to provide excellent service without worrying about unclear details
  • Calendar offers an at-a-glance view of events by day, room, and time, helping to avoid double bookings
  • Internal notes are displayed on the FOH calendar at the bar, ensuring staff can quickly access necessary details
  • Number of inquiries for private events and group bookings has increased dramatically
  • Receiving positive feedback from guests after their events is a rewarding bonus

Setup and Support Experience

About the venue

We have a pretty sizable space that has several "rooms" allowing for a variety of groups and events to host with us. We've hosted business meetings, birthday parties, baby showers, and even wedding receptions alongside our own, branded events.

Our venue is unique because it's extremely flexible. We have both indoor and outdoor spaces that we can reserve for groups as small as 12 or as large as 200. We don't have a kitchen here, but we work with a rotating list of food trucks that can offer catering options to large parties. We also never charge for the space itself, we only charge for our bar packages which also act as the reservation for the space.

We offer an open bar package to anyone looking to make a Friday, Saturday, or Sunday reservation for $15 per guest/per hour.

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